Areas of intervention
Public debate and policy dialogue: democratic communication, social development issues …and society sensitive topics
PIWA seeks to consolidate, or to create inclusive and pluralistic "open spaces" for dialogue, discussion, proposals and action, where the different social components, particularly the marginalized stakeholders, participate and where their concerns and interests are taken into account.
PIWA specifically aims to:
• Promote the rights to communicate.
• Facilitate policy dialogue in the development of democratic political communication.
• Amplify opinions and voices of the stakeholders of social change who are part of the civil society and her marginalized groups within the public space on the key development issues.
How to proceed?
• Awareness and / or consultation workshops at the local, national and regional levels on the rights, values ??and policies in favour of greater social justice.
• Support the advocacy of national and local stakeholders, for the rights to communicate.
• Studies and critical analyses that promote international standards and best practices in communication, in order to document public debates which PIWA wants to encourage.
Document, amplify and raise the opinions and voices of West African citizens in the media
PIWA supports the production of socially relevant quality media contents, and ensures a regional coverage.
How to succeed?
• Media campaigns:
These campaigns are conducted at the local, national or regional level. PIWA supports the intensive, simultaneous and synchronized production over a given period (of few weeks to several months) of articles, records, radio shows) within one or more countries or even across ECOWAS.
These campaigns have focused on subjects such as: Trade, Extractive Industries, Decentralization and AIDS. These campaigns have attracted an average of 4 to16 media.
• The coverage of regional and international events:
PIWA selects journalists and media (usually from the "campaigns") and sets up multi-country teams to cover the Summit of interest to African citizens (African or World Social Forums, AU Summits; several phases of the Negotiations of Economic Partnership between EU / ECOWAS and Africa-China).
• The establishment of national or regional distribution platforms:
- At country level: PIWA implements websites (Sierra Leone).
- At the regional level:
. Flame of Africa is a regional carrier in French and English, which broadcasts online and offline (during coverage) the contents produced ??by teams of journalists,
. The Audio Flame of Africa and the Regional Bank of Radio Programmes are doing the same for audio productions.
Develop interactivity radios. Open up local information.
PIWA supports the production and dissemination of participatory and interactive radio programmes in the media:
• Radio Oral Testimonies:
This type of radio content, now labelled Panos (and PIWA for its radio component) enables that the floor be given patiently, friendly and in a respectful manner to ordinary people chosen within the community and who are emblematic of this community, in order to discuss the challenges they face and alternatives they have implemented.
These records are then distributed, and are subject of debates, where policymakers are called on. This format was used in Senegal, Mali, Sierra Leone, Ghana, and Nigeria (?).
• The Citizens Radios Clubs:
Radios Clubs organized within community based associations and civil society organisations that allow them, by responding to radio broadcasts, to influence the editorial policy of radios and also call on policymakers on issues of interest in relation to this information.
• The networking of local and community radios stations:
With the objective to open up local information, it operates through:
- A co-production and exchange of programmes between local radio stations.
- Partnerships between professional or national radio stations and local or community radio stations, even during the coverage of regional and international events.
- Citizens Radios clubs.
Strengthen the capacities of media professionals and CSOs to inform and communicate.
• Media Professional who are more skilled and more accountable to their public:
- Thematic training workshops for radio and print journalists,
- Technical training workshops (ICT, OT, RLC)
- Awareness workshops for editors
- Exchanges between editors,
- Providing "mentoring" sessions for journalists through senior professionals and / or subject matter experts,
- "Briefings" sessions are held for journalists.
• CSOs are better equipped to communicate:
CSOs targeted by these trainings include national or local organizations that endeavour to meet the development challenges identified as priority by PIWA. The CSOs also include researchers, as training information sources for the media and as beneficiaries of training in communication.
Generate knowledge on the media and communication sector in West African
There are few institutions that watch over a West African communication sector which is characterized by both a very quick evolution (considering technological advances) and a very uneven development within and among the countries when referring to the vagaries of democratic processes.
By providing a status update, PIWA aims to:
• Evaluate and help recognize the role of media as full participants in democracy and social change.
• Identify and disseminate social, organizational or technical innovations conducive to democratization of communication and the emergence of information to citizens.
PIWA has performed:
• Comparative regional studies on various aspects of human rights to communication,
• Analyses of contents and impact of the media,
• Case studies on success stories on ICT use, self-regulation, social responsibility of the media,
• Directories on media and communication stakeholders.